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Central Connecticut Athletics Unveils New Brand on Wednesday Afternoon



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A new era has begun for the Central Connecticut State University Department of Athletics.  On Wednesday the Blue Devils launched a new branding initiative, highlighted by 11 unique marks, a new Blue Devil mascot and a custom font developed for the department.

“It is a very exciting day because I believe this is a critical step in not only honoring our rich athletics tradition and our history of success, but reestablishing and defining who we are and who we aspire to be; the premier program in the Northeast Conference,” Director of Athletics Paul Schlickmann said.

"The visible results are a representation of the department's core values, competitiveness, pride and passion.  A very powerful but less visible aspect of this effort is the unifying and galvanizing impact that this logo will have on the spirit, pride and identity amongst all members of the CCSU athletics and university family, including our student-athletes, student body, faculty and staff, alumni and our fans."

The process began over a year ago.  The new logo and font were designed and developed by Rickabaugh Graphics, an Ohio based company with extensive experience in collegiate athletics branding.  Rickabaugh used input from many members of the campus community to create an array of potential designs, while also ensuring that CCSU’s new brand was unique. 

“When I first arrived at CCSU a number of months ago, it was quickly apparent that everyone on campus had tremendous pride for their university. In addition, the athletic programs boasted a rich history and a future full of great promise,” said Eric Rickabaugh, owner and creative director at Rickabaugh Graphics.  “The Rickabaugh Graphics staff realized that the new look for CCSU athletics must portray that same pride, history and promise. There needed to be a new athletics brand that matched the quality of athletics that were part of the Blue Devil legacy and future.  This was a careful and conscientious undertaking and as a result, the final athletics brand is without a doubt one of the best we have created.  Everyone at Rickabaugh Graphics is thrilled to have been a part of creating the new athletic identity for the Central Connecticut State Blue Devils. We are tremendously proud of the resulting designs” 

Following the initial stages of development, Rickabaugh held focus groups to gather feedback and information on a few potential concepts.  The groups included CCSU student-athletes, coaches, alumni, fans, and members of the CCSU campus community.  The information gathered through these sessions was used to put the final touches on the new Blue Devil.

“This was an inclusive process that touched an extensive cross section of people in the athletics family and the campus community.  We thank everyone for their feedback and input along the way,” Schlickmann said.  “This collective effort has created a bold logo and design of which we can all be proud.  It's a great day to be a Blue Devil.”

The new logos include 11 total marks that can be used in full color (blue, white and a new gray) or in classic CCSU blue and white.  CCSU teams will start wearing the new logos this fall on practice gear and uniforms.  Perhaps the most visible change in the fall will be the football helmets.  The block CC has been replaced by a new CC logo utilizing a pitchfork, and the helmet color has been changed to match CCSU’s official royal blue.  CCSU’s basketball and volleyball court inside Detrick Gymnasium has been repainted with the new logo at center court ith the new font around the perimeter.  The center of the football field will undergo a similar make-over.

“We’ve taken early steps in getting this new brand and logo entrenched in our building and current facilities,” Schlickmann said.  “We will continue to utilize the new marks in moving the department forward in the next several years.”

The new brand and logo aren’t the only changes for the Blue Devils on Wednesday.  It also marked the launch of a new website.  The address remains the same, but the new font and logo will be featured prominently on the new page.

Working with Presto Sports, the Blue Devils launched the all-new CCSUBlueDevils.com.  The site features an entirely new design and look, and will feature live audio and video streamed through a partnership with the Pack Network.  Pack Network is one of the industry leaders in audio and video streaming, and has been a partner with the NEC for the past several seasons.   

The new website will also feature a mobile version of CCSUBlueDevils.com for smart phones and tablets.  Fans can create an icon on their phones or tables to link directly to the mobile site to receive all the latest news, notes and scores for the Blue Devils.


“Our partnership with Presto Sports is another positive, critical step in promoting our program and our new brand identity,” Schlickmann said.  “Along with our new relationship with the Pack Network, our fans will now be able to follow our teams online and on their mobile devices with ease.”

Along with the new Blue Devil marks, CCSU unveiled the new Blue Devil mascot, designed by Rickabaugh Graphics and created by Street Characters, the premier mascot development company in North America.  The new Blue Devil, however, is without a name.  Fans will have the ability, both on CCSUBlueDevils.com, and on Facebook, to pick the name mascot’s name in the next two weeks.  If a student of CCSU chooses the name, the bookstore will provide free books for a year to that student.  If the winner is a non-student, the bookstore will provide a $100 gift card, and the winner will also receive a pair of season tickets to both football and basketball for the 2011-12, as well as a Blue Devil prize.  The winning name and entry will be announced at the football home opener on Sept. 3 vs. Southern Connecticut at 12 noon.

The CCSU Bookstore now features new merchandise with the new brand and logo for immediate sale, both in the store and online (coming soon).

 
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